Verena W.
Published on
"If you run or plan to run a retail business, lighting is an important factor to consider. In-store lighting can significantly impact your customers' shopping experience, from the presentation of your products to the overall atmosphere of your store. But how do you choose the right lighting for different shopping areas?"
What do you have to pay attention to in different shopping areas?
Window display lighting: first impressions count Inside the store, it's important to highlight the products and create the right atmosphere. A mix of ambient, accent and task lighting can help with this. Ambient lighting provides the general light in the store and should be evenly distributed to avoid dark corners. Accent lighting is used to highlight specific products or areas, while task lighting is used in areas that need additional light, such as checkouts or fitting areas.
Lighting for dressing rooms: Lighting in dressing rooms can have a big impact on the shopping experience. Lighting that is too harsh can make customers look unflattering, while lighting that is too soft can make it difficult to accurately judge the colors and fit of clothes. A combination of natural and artificial light can be a good choice here. You can also consider dimmable lights to give customers control over the lighting level.
Shop floor lighting: Showing products in the right light Inside the store, it is important to highlight the products and create the right atmosphere. A mix of ambient, accent and task lighting can help with this. Ambient lighting provides the general light in the store and should be evenly distributed to avoid dark corners. Accent lighting is used to highlight specific products or areas, while task lighting is used in areas that need additional light, such as checkouts or fitting areas.
Lighting at the checkout: clarity and efficiency At the checkout, it is important that both customers and employees can see clearly. Here you should choose lighting that is bright but not dazzling. LED lights can be a good option, as they provide bright and even light.
Summary: Everything in the right light The right lighting can make the difference between an average and an exceptional shopping experience. It can help showcase the products, create the atmosphere and increase customer comfort. Always remember to base the lighting on the specific needs of your store and your customers. With a little planning and consideration, you can create lighting that makes your store shine. Lighting in dressing rooms can greatly affect the shopping experience. Lighting that is too harsh can make customers look unflattering, while lighting that is too soft can make it difficult to accurately judge the colors and fit of the clothes. A combination of natural and artificial light can be a good choice here. You can also consider dimmable lights to give customers control over the lighting level. Lighting at the checkout: clarity and efficiency. At the checkout, it is important that both customers and employees can see clearly. Here you should choose lighting that is bright but not dazzling. LED lights can again be a good option as they provide bright and even light.
Verena W.