Managing Director Guido Huber in an interview: Die Skapetze-Targets & topics 2023.

Skapetze Lightmaker: Mr. Huber, the first quarter of 2023 is almost over again. How is your first conclusion?

Guido Huber: Very positive. We unique converted our showroom for our customers and here as a central topic Own brand s.luce really well staged. Also was the first Winter-Hausmesse very successful, at which we are the anniversary of s.luce could celebrate. But we are also on a very good way in other topics ...!

Skapetze: What would this be?

Huber: Well, our focus is clearly on our brand s.luce. Multi-flame light combinations , Unique for the customer. From the number of lights to the type of cable, the one designed by us s.luce-Baldachinen Or the individual light control.

We have put many new exciting series on the program and put finished sets online that make it easier for our customers to choose the right one.

With configurators in the shop we are currently working on, it will be even more exciting to make your own dream lamp.

Our managing director and owner Daniel Skapetze Is here for s.luce as Designer, Strategy and ideas of important pioneers. On me it is the processes with the leadership (management team, note. Skapetze Lightmaker) and to successfully control and coordinate the eleven teams in the company.

"The goal is a self -selling showroom"

Our exhibition also makes great progress in digitization. Our goal is that Showroom as self -selling as possible close.

From digital price signs that are linked to the shop, we are currently working on numerous implementations that lead to usable customer workplaces and digital information points. & To interlock offline maximum.

"Introduction of new brand strategy since the end of 2022"Skapetze: You already said s.luce the focus is on. The brand also celebrates a large 20th anniversary in 2023. How is this celebrated?

Huber: You don't celebrate birthdays, but in this case we started some pioneering changes at the end of 2022. About that Redesign of the logo and complete brand appearance, the internally new brand strategy in a fresh and modern exterior that also fits the modern and prior-oriented team or the ongoing development of new series.

All of this will come together this year and the great content in the form of photos, videos and animations that are currently being created is the loop on the birthday package.

Skapetze: Part of the Winter House Fair 2023 was also the topic "Become e-commerce rockstar". What was meant by this and why was the topic advertised at all?

"Employer Skapetze Bring everything that combines existence as an e-commerce rock star "

Huber: I am convinced that there are very few companies like ours in the region that enable such freedom, self -development and creativity in the job. This is due to the exciting topic of e-commerce, which basically knows no limits.

From online light planning, international sale via the marketplaces, the Internationalization of our shop To the new creation of affordable designer lights. But also ours unique being together As a team where everyone pulls together.

The opportunity to be part of the whole in the context of this chain of value, including home office, a modern workspace and the feeling of a family company, where every opinion counts and every single spearhead can beinstead of just one number in the system:

This brings everything that combines existence as an e-commerce rock star and we want to address talented, e-commerce-interested young people in the region, To become part of our family . We do not only at the fair, but also in general.

Skapetze: What are the goals for the further year 2023?

Huber: Many of the above projects have already been initiated, now it is about leading them to the end. We are all impatient because there is already the second and third behind every new thought. But changes must also be evaluated and important KPIs [key figures, note. Skapetze Lightmaker] can be recorded - we need time for this.

We build them s.luce Ring series Further from, which is an absolute success factor. Completely new series, which are simplestly compatible and used, come completely after s.luce “Mix & Match principle ", in which the "cook" can prepare a lot of dishes with a few ingredients. So we set light absolutely creative resource -saving, sustainable And yet in many ways.

And we create with one completely new division, I don't reveal the name yet, which at first glance apparently has nothing to do with light, one more deeper foundation of our brand s.lucethat stands not only for light, but above all for good taste, beauty and relaxed feeling of living.

This will be a selection of top European products and something completely different from what we have done so far. We are all very excited about that.

Skapetze: Thank you for the interesting conversation!