Novelties 2022 - skapetzeInterview with ® sales manager Roland Hartl

The goals of skapetze® and Roland Hartl

skapetze®: "You have been sales manager at skapetze® in the border town of Simbach am Inn. What are your goals with the central lighting location skapetze® in Bavaria for your customers from Bavaria and Upper Austria?"

Roland Hartl: "My aim is to sell our products in such a way that our customers get the best advice at fair prices. We cater to every customer request. We offer lighting concepts for everyone with a constantly growing selection of over 20,000 lighting ideas. A big advantage is our own brand s.luce ,Design from Bavaria'. With this own brand, we create affordable design for everyone who values modern design at a top price. We at skapetze® are your regional and national contact for lighting with over 40 years of experience. We are happy to pass on our expertise."

The ideas of the s.luce series

skapetze®: "2022 has skapetze® under the renowned own brand s.luce has once again released many new product series. Tell us briefly about the approaches to the series and the ideas behind them!"

Roland Hartl: "Our s.luce product management team, headed by my colleague Karin Wagner, is in constant communication with our sales team and our service team. We communicate our customers' wishes and our own ideas. s.luce stands for individual mainstream and young living. Customers should simply have the opportunity to choose their luminaire customize/configure and simply order them online. Custom-made products are part of the program because we can implement many customer requests easily, simply and transparently. Communication is the key to staying creative. Especially in the area of gallery lights or individual 2-light pendant luminaires, 3-light pendant luminaires, is where we have our strengths."

s.luce Ring series

skapetze®"Our ring series continues to be particularly successful. s.luce ring series . What makes the s.luce Ring pendant lights and what is the secret of their success?"

Roland Hartl: "In my opinion, it is clearly the unique and individual flexible adjustment options of the ring combination which is not offered by any other manufacturer. Our s.luce ring pendant lights are freely selectable in terms of size, color and suspension length. Up to 5 rings can be placed on a canopy and the rings can be mounted either centrally (one below the other) or eccentrically (offset). A successful product that provides a great solution in many difficult lighting situations."

Lighting trends 2022 

skapetze®"What are the general trends in the lighting industry in 2022?"

Roland Hartl"The trends at the moment are smart homes, LED strips and indirect lighting. Controlling lights via app or remote control with different lighting scenarios creates the perfect feel-good atmosphere for every home. Such solutions are often already smart RGB lamps  can be implemented. In addition, the trend color black is becoming increasingly popular. From the interior to the color scheme of the lights, a clear, stylish design is achieved."

Innovations at s.luce

skapetze®: "In addition to the brand s.luce is another important component of skapetze® the topic Lighting design. This is used both as practical online lighting designas well as in the skapetze® showroom in Simbach am Inn (near Passau). How does online lighting planning work and is it really an alternative to an appointment on site?"

Roland Hartl"As a lighting designer, I rely on creativity. There are so many lights and ideas on the market that are beautiful and suitable for the home. However, the large selection can be overwhelming for our customers. Lighting design itself is primarily about working with the customer to develop the best concept for them. It's about creating a sense of well-being at home. The luminaires themselves are initially of secondary importance in lighting design. There is hardly any difference between on-site and online lighting design. Online planning for our supra-regional customers even has advantages. The customer often saves long journeys by car and therefore valuable time. We incorporate all the customer's ideas and wishes in advance. Afterwards, we support the customer until the installation is complete. We are also there for our customers afterwards for all kinds of questions, communicate with the customer's architects and electricians and thus create the most important thing for us - a positive recommendation for further planning."

skapetze®: "A preview of the 2022 lighting season: which lighting innovations from s.luce private customers and B2B customers of skapetze® can look forward to?"

Roland Hartl"We have some really exciting lights coming that we are all looking forward to. We can't reveal everything yet, but some of our new products that we are particularly proud of and which are already available to buy in the pre-sale are as follows:

• s.luce Hook (An adaptation of our successful s.LUCE Plate series )
• s.luce Edge
• s.luce Ring floor lamp
• s.luce Sphere glass table lamp
• s.luce Hexa wall light"

skapetze®: "Thank you for the interview!"