Shopware winner in April - Guido Huber von Skapetze Lightmaker in the interview

How long has the shop existed and how did you get the idea? Can you tell something about the founding story?

Skapetze Lightmakers have been around for more than 40 years. We are a traditional family company in which light is still considered a real craft. Over the years, the company has developed from inpatient light experts in the region, through online sales to third parties to third parties to the real Omni-Channel provider, both online and offline, where our own online shop with our own brand s.LUCE include the load -bearing columns. The others include our login for B2B customers as well as the area of ​​light planning and the sale on site.

You have Shopware 6 in use. Did you consciously choose the software or was it a recommendation of your agency?

The decision on Shopware 6 was determined in exchange with our Onedot agency. Our goal was to relaunch a future -oriented system that fulfills our needs. We hope to be able to bring in strong unique selling points and a lot of personality in the next few years. Customers should feel comfortable in our shop and receive confirmation of really being a light expert. We support it via chat, telephone or through the advice by email. We would like Shopware to have an even more intensive contact and a firm contact.

You have incredibly good photos in the shop. How did the shoot were created, who took such good photos? How important is the photo when buying lighting?

Light stands for emotion. An effective s.LUCE Beam Up & Down wall lamp on a white background or as a exemption cannot be mapped properly. Therefore, we use our employees in our own photos that are created by our employees in our in -house photo studio, as well as on the great references of our customers. We not only sell the product, but above all the attitude to life behind every lamp.

Collection or are people simply inspired?

Instead of just counting lux and lumens, we rely on living colors and a perfect coordination of light in interior. There are hardly any lighting scenarios that we cannot map for our customers. Ideally, the desire and needs can be combined perfectly. At s.LUCE We also do not reinvent the wheel, but orientate ourselves to the current trends that we then take up and design into stylish forms. The catalog to the brand s.LUCE Can be ordered free of charge on our website.

You have an impressive light studio ... is that important in the customer journey? What are the concerns of customers when buying a new lighting?

Skapetze is Bavaria's largest light studio for customers within a radius of around 120 kilometers. We are in the Munich, Passau, Salzburg triangle and have long developed the role of the leading contact for light for a long time. Mostly the customers inform themselves online and then like to take the opportunity to take care of being supported professionally as part of a professional lighting planning. To be able to touches, testing functions and thus developing a feel for optics and feel, is gladly accepted by many customers.

With the online light planning, your maximum advice offers-the new light now fits perfectly. How does such an online light planning actually work?

Ideally, it should make no difference for our customers whether he is physically in our exhibition or that face to face digitally exchanges with our light experts. We discuss the plan previously sent by email live on the phone or via an online program, make suggestions directly and even lead customers through the exhibition via Gimbal on request. Finally, a timely preparation follows that is based on the wishes of the customers.

How failed is the Germans' light taste?

Light continues to develop. In addition to timeless classics, we offer our customers with our own brand s.LUCE An affordable trend mark for every living area. The range is supplemented by a large selection of manufacturers to make the difference. The trend is towards smart controllable lighting, for which we at Skapetze Of course, provide all the necessary components.

Which channels do you inspire your customers?

In order to offer sufficient inspiration for every age group, we are represented at numerous forums. Social media channels such as Instagram, Pinterest and Facebook should not be missing. We are also targeting blogs that have focused on interior design and construction projects from planning to the final. In our eyes, not only the quantity of the contributions plays a role here, but rather the quality and added value for the customer.

A final question: Nowadays everyone speaks of sustainability. To what extent do you include this aspect of your products?

Environmental protection is at Skapetze A real matter of the heart. This starts with reduced paper consumption in the office, in which we digitally implement as many processes as possible. We also want to act in terms of the environment in terms of transport routes and do everything to avoid partial deliveries for orders. For customer purchases, in which several individual positions for e.g. wall or ceiling are obviously ordered, we also actively call customers and ask how we can help with the selection. This saves unnecessary returns.