The right light for retail

What to look out for in different shopping areas?

Shop window lighting: First impressions count Inside the store, it is important to highlight the products and create the right atmosphere. A mixture of ambient, accent and task lighting can be helpful. Ambient lighting provides the general light in the store and should be evenly distributed to avoid dark corners. Accent lighting is used to highlight specific products or areas, while task lighting is used in areas that require additional light, such as checkouts or fitting areas.

Lighting for fitting rooms: Lighting in fitting rooms can have a major impact on the shopping experience. Lighting that is too harsh can make customers look unflattering, while lighting that is too soft can make it difficult to accurately assess the colors and fit of clothing. A combination of natural and artificial light can be a good choice here. You can also consider dimmable lights to give customers control over the level of lighting.

Store area lighting: Putting products in the right light Inside the store, it's important to highlight products and create the right atmosphere. A mixture of ambient, accent and task lighting can be helpful here. Ambient lighting provides the general light in the store and should be evenly distributed to avoid dark corners. Accent lighting is used to highlight specific products or areas, while task lighting is used in areas that require additional light, such as checkouts or fitting areas.

Lighting at the checkout: Clarity and efficiency At the checkout, it's important that both customers and staff can see clearly. Here you should use bright, but not dazzling lighting lighting. LED lights can again be a good option as they provide a bright and even light.

Summary: Everything in the right light The right lighting can make the difference between an average and an exceptional shopping experience. It can help to showcase the products, create the atmosphere and increase customer comfort. Always remember to tailor the lighting to the specific needs of your store and your customers. With a little planning and thought, you can create lighting that will make your store shine. Lighting in fitting rooms can have a big impact on the shopping experience. Lighting that is too harsh can make customers look unflattering, while lighting that is too soft can make it difficult to accurately assess the colors and fit of clothing. A combination of natural and artificial light can be a good choice here. You can also consider dimmable lights to give customers control over the lighting. illuminance to give them control. Lighting at the checkout: clarity and efficiency. At the checkout, it is important that both customers and employees can see clearly. Here you should choose bright but not dazzling lighting. LED luminaires can again be a good option, as they provide a bright and even light. 

"Use LED lighting in your retail store: they are energy-efficient, long-lasting and offer a versatile quality of light that ranges from warm to cool and is ideal for highlighting products. n"

The right light for other store types

Lighting in outdoor areas: Inviting and safe

Lighting in outdoor areas, such as front gardens or patios, serves both aesthetic and practical purposes. You want to ensure that your business is clearly visible even in the dark so that it remains attractive to potential customers. At the same time, it is important to provide enough light to ensure the safety of customers. In these areas, you can use lights to illuminate pathways and accent lighting to highlight interesting features. You could also consider installing lights with motion sensors to save energy and provide additional security.

Lighting for food areas: Emphasize freshness and appeal

In areas where food is sold, such as a supermarket or delicatessen, lighting plays a crucial role. It can help to emphasize the freshness and attractiveness of the products. For meat and fish counters, lighting that highlights the natural color of the products can be beneficial. Fruit and vegetables, on the other hand, often look best under brighter, white lighting that accentuates their colors. LEDs are the best choice here as they generate little heat and therefore do not affect the quality of the food.

Lighting for high-end products: Luxury and exclusivity

For high-end products, such as jewelry or designer clothing, careful lighting can help to create a feeling of luxury and exclusivity. Here, accent lighting can be used to highlight certain products and give them a "spotlight". In addition, playing with light and shadow can help to create a dramatic and appealing presentation. However, remember that the lighting should still be functional and allow customers to see the products clearly.

Final word: Customize your lighting concept

Every store and every product is unique and therefore needs a customized lighting solution. Spend time carefully planning and customizing your lighting to ensure it is both functional and aesthetically pleasing. And remember that lighting is more than just light - it can help set a mood, communicate your brand and create a memorable shopping experience for your customers.

How do color temperatures, dynamic lighting and energy-saving options affect in-store lighting?

The effect of color temperatures: choose wisely

Every light has a color temperature, which is measured in Kelvin (K), and it can have a big impact on the perception of your store. Warm colors (below 3000K) create a cozy, inviting feeling that works well for relaxing, comfortable areas. Cool colors (above 4000K) create an energetic, clear feeling that is suitable for areas that require accurate color perception or high visual performance. In general, warmer colors are more suitable for retail areas such as clothing and home textiles, while colder colors work well for areas such as cosmetics, jewelry or areas with technical products.

Dynamic light: adaptability is the key

Light doesn't always have to be static. With today's technology, you can use dynamic lighting systems that change throughout the day or as needed. You can adjust the brightness and color temperature of your lighting to create different moods or highlight certain promotions. For example, you could set bright, cool lighting during peak business hours and warmer, cozier lighting towards the evening. Or you could set up special lighting effects for sales promotions or events.

Lighting and sustainability: energy-saving options

As well as improving the shopping experience, well-planned lighting can also help to improve the energy efficiency of your store. LED lights are an obvious choice as they use less energy and last longer than traditional light bulbs. In addition, there are also smart lighting systems available today that automatically adjust to optimize energy consumption. For example, motion sensors could be used to reduce lighting in low-traffic areas, or daylight sensors could be used to adjust artificial lighting when there is sufficient natural light.

Conclusion: Light the way to success

Lighting in your store is more than just a practical necessity - it's a powerful tool that can help you improve the customer experience, enhance the presentation of your products and even reduce your energy costs. Whether you're just starting out or looking for ways to improve your existing business, it's worth taking the time to carefully plan and optimize your lighting. With the right lights, you can make your store shine and pave the way to success.

What are some important technical terms related to lighting design?

Playing with the color temperature

The right color temperature can create a specific mood or atmosphere in your store. A warm hue (less than 3000K) creates a cozy, inviting feeling and is well suited for areas where comfort and relaxation are the main focus. A cooler shade (above 4000K), on the other hand, creates a fresh, energetic feel and is ideal for areas where accurate color perception or high visual performance is required. It's also important to remember that different products and materials can look different under different color temperatures. You should therefore conduct experiments and test different color temperatures to find the best lighting for your specific products and displays.

The key to color accuracy: CRI

A high CRI value is particularly important in areas where color accuracy plays a crucial role. This could include areas such as clothing, art galleries or areas with high-end products. In such areas, light sources with a low CRI can cause the colors of products to appear distorted or inaccurate, which can ultimately affect customer satisfaction and sales.

Conclusion: Pay attention to Kelvin and CRI

The color temperature and CRI value of a light source are important factors to consider when choosing lighting for your retail store. Not only can they affect the appearance of your products and your store as a whole, but also the mood and atmosphere you want to create. By choosing the right combination of color temperature and CRI value, you can ensure that your store is always presented in the best light.

Conclusion - How to do everything right!

The right store lighting is more than just an aesthetic element - it can improve the customer experience, optimize the presentation of your products and even contribute to energy efficiency. Careful planning is essential, and you should consider specific lighting strategies for different areas and product types.

Don't forget that the color temperature and CRI value of the lighting affect the perception and mood of the store. With the right lighting, you can ensure that your store not only looks good, but is also inviting and successful.

If you are still undecided about how you want to implement the lighting in your business space, why not make an appointment with the lighting designers at Skapetze, for a personal consultation and the development of an individual lighting concept lighting concept.

You are also welcome to visit us on site in Simbach am Inn in Bavaria's largest lighting studio come and visit us.

If you already have a concrete idea of what the lights in your home should look like, we can help you turn this idea into reality - our in-house workshop makes it possible.