New products 2022 - Interview with Skapetze sales manager Roland Hartl.
2 min Time to read
"In the 2022 summer interview, Skapetze sales manager Roland Hartl talks about the current lighting trends for 2022, about the exciting topic of online lighting planning and reveals which s.LUCE innovations Skapetze fans can look forward to."
Skapetze: You have been sales manager at Skapetze in the border town of Simbach am Inn since 2021. What are your goals with the central lighting location Skapetze in Bavaria for your customers from Bavaria and Upper Austria?
Roland Hartl: My goal is to sell our products in such a way that our customers get the best advice at fair prices. Every customer request is taken into account. We offer lighting concepts for everyone with a constantly growing selection with a range of over 20,000 lighting ideas. A big advantage is our own brand s.LUCE "Design from Bavaria". With this own brand we create affordable design for everyone who values modern design at a top price. We at Skapetze are your regional and national contact for all things lighting with over 40 years of experience. We are happy to pass on our specialist knowledge.
Skapetze : In 2022, Skapetze Lichtmacher has again released many new product series under the renowned own brand s.LUCE. Tell us briefly about the approaches to the series and the ideas behind them!
Roland Hartl : Our s.LUCE product management, led by my colleague Karin Wagner, is in constant communication with our sales team and our service team. We communicate our customers' wishes and our own ideas. s.LUCE stands for individual mainstream and young living. Customers should have the opportunity to customize/configure their lights and simply order them online. Custom-made products are part of our program because we can implement many customer requests easily, simply and transparently. Communication is the key to staying creative. We have our strengths particularly in the area of gallery lights or individual 2-bulb pendant lights and 3-bulb pendant lights .
Skapetze : Our s.LUCE Ring series continues to be particularly successful. What makes the s.LUCE Ring pendant lights special and what is the secret of their success?
Roland Hartl : In my opinion, it is clearly due to the unique and individual flexible adjustment option of the ring combination , which is not offered by any other manufacturer. Our s.LUCE ring pendant lights are freely selectable in terms of size, color and suspension length. Up to 5 rings can be placed on a canopy and the rings can be attached either centrically (one below the other) or eccentrically (offset). A successful product that provides a great solution in many difficult lighting situations.
Skapetze : What are the general trends in the lighting industry in 2022?
Roland Hartl : The current trends are smart home, LED strips and indirect lighting. Controlling the lights via app or remote control with different lighting scenarios creates the perfect feel-good atmosphere for every home. Such solutions can often be implemented using smart RGB lamps . In addition, the trend colour black is becoming increasingly popular. From the interior to the colour of the lights, a clear, stylish design is achieved.